Consumer guilt review: A practical guide for researchers
نویسندگان
چکیده
منابع مشابه
Randomization and allocation concealment: a practical guide for researchers.
Although the randomized controlled trial is the most important tool currently available to objectively assess the impact of new treatments, the act of randomization itself is often poorly conducted and incompletely reported. The primary purpose of randomizing patients into treatment arms is to prevent researchers, clinicians, and patients from predicting, and thus influencing, which patients wi...
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ژورنال
عنوان ژورنال: The Marketing Review
سال: 2018
ISSN: 1469-347X
DOI: 10.1362/146934718x15333820910183